PikaLabs introduces PikaSwap
PikaSwap empowers marketers to effortlessly customise AI-generated videos, enabling hyper-personalised, brand-aligned content at scale.
Read time: 2 minutes
PikaSwap is a feature in Pika Labs that allows users to swap or modify elements in an AI-generated video. For example, users can change a character’s face, outfit, or other visual details while maintaining motion consistency. This is particularly useful for deepfake-style transformations, brand customisation, or creative remixing.
How PikaSwap Works:
Upload or Generate a Video
You can create a video in Pika Labs or upload an existing one.
Select an Area to Swap
Identify which part of the video needs swapping (e.g., a character’s face, clothing, or an object).
Provide a New Reference Image or Text Prompt
Upload an image (e.g., a celebrity face, a different character design)
OR use text-based input to describe the change.
AI Processes the Swap
The model maps the new reference onto the video while preserving motion, lighting, and perspective.
Download the Modified Video
The final output keeps the original animation fluidity but with the swapped element integrated seamlessly.
Use Cases:
Character Customization: Swap a generic character with a brand mascot or a specific persona.
Face Swaps: Replace a person’s face while maintaining expressions.
Outfit Changes: Swap a character’s outfit to match a specific style or theme.
Marketing & Branding: Adapt stock AI-generated content to feature brand-specific elements.
AI Spec Ads & Memes: Quickly iterate creative concepts for viral content.
Why this matters for marketers
PikaSwap is a game-changer for marketers because it enables rapid customization of AI-generated videos, making content more brand-aligned and engaging without the need for expensive reshoots or complex editing. Whether swapping a model’s face for a brand ambassador, updating product visuals, or tailoring ads for different audiences, this tool allows for hyper-personalized, scalable video marketing. With AI-powered video swaps, brands can create localized content, test different creative variations, and iterate in real-time—helping them stay agile in an era where speed, relevance, and authenticity drive engagement.
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