Google launches 'Google Vids'
AI-powered video creation for work: tell more engaging stories at work through easy-to-use, collaborative video creation with Gemini.
Google Vids is an AI-powered video creation tool in Google Workspace, designed to help businesses create professional videos efficiently. Using Google’s Gemini AI, Vids assists users in generating engaging video content, from training and marketing materials to customer support videos, by auto-suggesting scenes, stock media, and storyboards.
Key features include a recording studio, extensive content library, and easy collaboration options within Workspace. Vids streamlines video creation with minimal experience required, allowing teams to produce dynamic videos quickly and share them securely within their organization.
Why This Matters for Marketers
For marketers, Google Vids offers a powerful way to harness the appeal of video without the need for specialized skills or resources. The tool’s AI capabilities enable quick video creation that aligns with campaign needs, letting marketers rapidly draft, edit, and publish visually compelling content for various platforms. Its seamless integration with Google Workspace fosters efficient collaboration, making it easy to create, review, and deploy video content at scale. This can drive engagement, support brand storytelling, and enhance communication with customers in a more interactive, impactful way.
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