Coca-Cola Revamps Its Iconic Holiday Ad with Generative AI
3 Generative AI videos, created by Secret Level, Silverside AI, and Wild Card, are being unveiled by Coca-Cola in a series of UK based TV spots.
Coca-Cola has unveiled a series of AI-generated TV spots for the holiday season, highlighted by the reimagining of its beloved 1995 “The Holidays Are Coming” ad.
The AI remakes feature Coca-Cola trucks driving through snowy forests and towns.
Each of the 3 videos created for this campaign was entirely generated using various AI platforms, with contributions from three separate studios: Secret Level (@Dave Clark), Silverside AI, and Wild Card.
Secret Level’s version of the Coca-Cola Christmas Ad 👆
Why This Matters for Marketers
Coca-Cola’s use of generative AI signals a major shift in how brands approach creativity and scale. By combining nostalgic storytelling with AI-driven innovation, they’ve demonstrated how technology can reimagine iconic assets but they’ve also been doing a whole lot more with Generative AI for new campaigns and across their entire marketing efforts.
For marketers, this highlights the potential of AI to enhance all types of campaigns, create dynamic content faster, and push the boundaries of traditional advertising and storytelling all while capturing audience attention in new and memorable ways.
Silverside AI’s version of the Coca-Cola Christmas Ad 👆
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