Coca-Cola Creates AI Snow Globes
For the second year running, we’ve proudly contributed to Coca-Cola’s Create Real Magic campaign, where fans created AI snow globes and interacted with an AI Santa!
The second edition of Coca-Cola’s Create Real Magic campaign brings Christmas nostalgia to life with an interactive 3D digital out-of-home (DOOH) experience, where audiences can create personalized AI snow globes and chat with AI Santa!
By scanning the QR code on the billboard, Coca-Cola fans can access a custom-built generative AI app to design their own Coca-Cola AI snow globes using prompts.
Original hot air balloon image created by Seedily 👆
The hot air balloon (above) is one of the feature images being used as part of the billboard and online release alongside AI Santa. We’re proud to say that Seedily actually created 3 of the 5 snowglobes used in the campaign featured on Piccadilly Lights and the Coca-Cola Billboard in Times Square.
Piccadilly Lights, London, UK
Original steam train and arcade images created by Seedily 👆
Why This Matters for Marketers
This campaign showcases how AI can elevate audience engagement through personalisation and immersive storytelling. By blending iconic branding with interactive, AI-powered experiences like real-time conversations with an AI Santa and custom snow globe creations, Coca-Cola demonstrates how brands can use cutting-edge technology to deepen emotional connections with their audiences.
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